ANNOUNCE! Part II - "It was better in my day" - The changing face of the FIFA World Cup

I'd kind of thought about doing something like this for a while, then came yesterday's announcement of the England squad.

Quite often I hark back to a simpler time, either on here or on twitter (*cough* @ntrav99), when football was less commercially savy. When games kicked off at 3pm on a Saturday. When drawn matches went to replays and managers tried to win every competition that they were in; and the main prize wasn't qualifying for a competition that you have no hope of winning, just because of what it did to your bank balance. A time when we rarely knew who owned clubs let alone, who was heading up their "Commercial Strategy"; when the only sponsor that could be seen was the one across the team's chest (who the f*ck sponsors a training kit?!) and Barcelona didn't even have one!

I'm not the only person who has these nostalgic views (I think all the above is bad by the way), in my quest for World Cup related material in the run up to this year's tournament, the irony being that most of this stuff wouldn't have been around back in the day when things were "better", I've heard many a well respected journalist refer to an age where we went into tournaments not knowing any of the players. Being surprised when that Hagi that you'd heard of, but never seen beyond a 20 second clip of him in qualifying, actually turned out to be the real deal.

For me it's kind of a phenomenon that is at odds with itself. I love the fact that nowadays there are so many media sources where I can read about a watch previous World Cup tournaments, but then I do think that life, or should I say the tournament, was probably more interesting and definitely more innocent when you had next to nothing going into it. In the past the World Cup created it's own interest, it didn't need to be slick or well presented to thrive. There was no goal music in the stadium or television cameras that spiral zoomed into the centre circle seconds before kick off.

I suppose there needs to be a balance in terms of the polish. There must be some. I definitely don't want completely to go back in the direction of the early tournaments in terms of presentation. You had 1950, which could have actually been held in 1949 (what?) and consisted of a number of lop sided groups, some with as few as two teams, others with a full compliment of four. You've also got 1954 where the teams didn't even all play eachother in the group phase? The 2 seeds played the 2 "Minows" and that was it.

We also have the 1974, 78 & 82 where FIFA decided to do away with a knock out phase and have a 2nd round of group games?! Although I suppose it meant no penalty shootouts (except for France v Germany in 82). It says a lot about how much FIFA have got their sh*t in order that the current format of the tournament is the longest used by a mile. That of course was until FIFA went too far again and, in the pursuit of more votes from the Football Associations and money from the sponsors that would both benefit from more teams being in the tournament, decided that we would see an expansion to 48 teams in 2026.

It's not just FIFA that are at it. What the hell was that England squad announcement video yesterday? At first I thought, "Hmmmm, this is quite cool and different..." but then it turned into, "What's wrong with a good old fashioned list submitted to the press, which can then be read out?" It just feels like everyone is trying to "out-market" eachother.

I think what I'm saying is that I'd like the World Cup to be on a loop of 1986 to 94; with that 24 team format that we're now using for the European Championship (see I resisted the urge to call it the "European World Cup")! Can we do that...?